photo of alison wang
photo of alison wang

Welcome

I’m a self-taught product designer based in NYC. My background as a model has exposed me to some of the most creative minds and diverse perspectives. Through this, I’ve learned how to understand people and seek out their stories, transforming input into precise, impactful visuals.

Naturally, I sought another avenue to bring visions to life and translate client needs into innovative solutions in a way that serves others.

I love the challenge of understanding the theory and “why” behind design. My approach is grounded in fundamentals, from The Design of Everyday Things, to design thinking, to heuristic evaluation. I strive to embrace nonlinear processes and welcome change while staying rooted in principle. Every day, I aim to make complex problems simple.

I’d love to continue this conversation via the links below.

My logo is the Chinese character for my last name, “Wang,” enclosed neatly in a square.

It is inspired by name seals, or 印章 (yìn zhāng), which are traditionally used to authenticate documents or function as a signature.

印章 are both artistic and practical, so I aimed to modernize this timeless part of my culture in a meaningful way.

My logo is the Chinese character for my last name, “Wang,” enclosed neatly in a square.

It is inspired by name seals, or 印章 (yìn zhāng), which are traditionally used to authenticate documents or function as a signature.

印章 are both artistic and practical, so I aimed to modernize this timeless part of my culture in a meaningful way.

A few of my favorite things:
⋆ cats & matcha ฅ^•ﻌ•^ฅ
⋆ jazz & k-indie
⋆ Taiwanese desserts & night markets
⋆ pilates & strolling in parks
⋆ making lists & moodboards (re: below)

A few of my favorite things:
⋆ cats & matcha ฅ^•ﻌ•^ฅ
⋆ jazz & k-indie
⋆ Taiwanese desserts & night markets
⋆ pilates & strolling in parks
⋆ making lists & moodboards (re: below)

girl with cat photo
girl with cat photo

A moodboard of visuals that currently capture my eye. My motto: "When in doubt, make a moodboard :P"

A moodboard of visuals that currently capture my eye. My motto: "When in doubt, make a moodboard :P"

A moodboard of visuals that currently capture my eye. My motto: "When in doubt, make a moodboard :P"

moodboard
moodboard

DESIGN PHILOSOPHY

DESIGN PHILOSOPHY

abstract circle graphic
abstract circle graphic
Quality over quantity

Minimalism doesn’t mean negative space everywhere or a two-tone color palette. To me, this simply means every element must be purposeful. Make everything as simple as possible—no more, no less.

eye graphic
eye graphic
Cultivating taste is foundational

I strive to always look outside of the obvious or what’s directly in front of me for inspiration. Exploring unconventional sources can yield delightful, innovative designs. Never get too comfortable; always challenge the familiar.

abstract circle graphic
abstract circle graphic
Prioritize holistic usability

Form and functionality are complementary. I aim to design with accessibility at the forefront (per the curb-cut effect), not as an afterthought or addition. Users are real, multi-faceted individuals and seamless design should simplify their nuanced needs.

Made with joy + care

© 2024 Alison Wang

awang123@fordham.edu

Made with joy + care

© 2024 Alison Wang

awang123@fordham.edu

Made with joy + care

© 2024 Alison Wang

awang123@fordham.edu